LIVE EVENTS Events, with their magical fusion of production and storytelling, transcend the boundaries of traditional narratives and breathe life into the fan experience. They are more than gatherings; they are living, breathing stories that unfold in real-time, leaving an indelible mark on participants. Events are the storytellers' grand stage, where every detail, from the ambiance to the interactions, contributes to an unforgettable tale, making them the most potent method of production for weaving lasting connections and indomitable memories.
BLUE BEETLE SCREENING + PANEL
It’s no secret that the actors’ and writers’ Hollywood strike of 2023 had the entire industry at a standstill. During this time, our team was tasked with leading the marketing charge internally for one of the most important Latinx films for Warner Bros. Discovery: Blue Beetle. Loaded with ideas but lacking our star talent, we got to work. We created an intimate space to speak with the director of the film and instead, turned the event into a cultural center of discourse within the Studio. We took over the iconic Brownstone Street on the Warner Bros. lot to host a reception, gave away bilingual comics and staffed a production crew to help us document the night (to then share globally with our stakeholders).
Instead of focusing on what we couldn’t do, we instead created a celebratory moment - one where people could be proud of their heritage and see themselves represented on screen.
WARNER BROS. TURNS 100
When one of the oldest studios in Hollywood turns 100, you throw a massive party.
Warner Bros. centennial celebration was the perfect example of synergy at its finest. From theatrical to tour departments, every inch of the company came together to throw the biggest global celebration which spanned the entire year.
It all began with a plan. The WB 100 strategy was to inject every single part of the Studio with a buildup that started after leadership blew out its birthday candles. From content, newsletters and even programming, every single person within the company had their own part to play.
But the biggest responsibility was the celebration itself, where celebrities, members of the Warner family and leadership all came together to throw the biggest party the Lot had ever seen. Our team was tasked with executing the logistics of the party, from pre-production to day-of operations.
